Its The Real Thign Coke . 1971 CocaCola Soda Ad It's the Real Thing. Coke!CY0063 The creativity lay in its simplicity and directness, which resonated deeply with consumers. They wanted to stand out from the crowd and so the slogan read "It's the real thing"
Slogan de CocaCola y ejemplos que han hecho historia en el mundo from www.merca20.com
The campaign launched in 1969 with a series of TV spots that captured specific moments of American life. Creativity: Innovative Messaging: "It's the Real Thing" was a groundbreaking slogan that deftly captured the essence of Coca-Cola's brand identity
Slogan de CocaCola y ejemplos que han hecho historia en el mundo "It's the Real Thing" by Coca-Cola: An Iconic Advertising Triumph But the song itself proved enormously popular, sung by schoolchildren around the globe, when it was reworked as I'd Like to Teach the. The slogan reinforced Coke's status as the "real" product in a market crowded with imitators.
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It's the real thing, Coke . The creativity lay in its simplicity and directness, which resonated deeply with consumers. This is a promotional 45 for arguably one of the most memorable commercials of all time.
It's the real thing, Coke . Coke."Coca-Cola commercial featuring bicycle riders and a lesser-known "Real Thing" song 'It's the Real Thing' was only subtly included in the last refrain of the TV song ("It's the real thing, Coke is what the world wants today") and appeared on screen at the end of the commercial